Joules started in 1980 at county shows selling country clothes. So outdoor living and British traditions are double stitched into the Joules brand. In 1999 they started the Joules own brand, and the pitter patter of their kids’ range arrived in Spring 2005, these days known as Little Joule.
Their ladies wellies range includes a truly funky ensemble of colourful, patterned boots that are both fashionable and practical. Hit that logo to find out more!